Category: SEO
Google’s 2020 Core Algorithm Update: What You Need to Know
Google has officially begun rolling out its 2020 Core Algorithm Update, a broad update to their search engine algorithm that will make an extensive impact across search for many industries.
Here’s everything…
How to Jumpstart Your Post-COVID-19 Recovery Plan
It’s been just over one month since COVID-19 effectively canceled the first half of 2020 – though most would argue it feels more like years. There’s no better time than now to start thinking about your business’s…
SEO vs. SEM: How They’re Different (Why You Need Both to Succeed)
Spoiler alert: SEO (search engine optimization) and SEM (search engine marketing) are two critical pieces of a successful digital marketing strategy.
Some people tend to use the words interchangeably, but…
Google Rolls Out Organic ‘Popular Products’ Listings In Mobile SERPS
Google has announced a new feature that is now live within organic mobile search results for retail and product-related searches.
Similar to shopping ads, the new ‘Popular Products’ section highlights various…
How Rich Snippets Can Boost Your Website’s Organic Visibility
Remember when search engines only displayed text titles, descriptions, and URLs for your search results?
Search engines evolve with the way people search for information, which is why there’s been a lot…