The CPG customer journey is now more nuanced than it’s ever been, with steady expansions in the ways shoppers can discover, research, and ultimately purchase day-to-day essentials. Part of that journey is tied to traditional search engines like Google and Bing, which play a significant role in the path to purchase for many consumers. […]
TikTok made a massive splash on the social media scene in 2016 and has only grown in popularity and capability since then. While some initially regarded it as a flash-in-the-pan phenomenon for teens, the platform now reports over 1 billion users worldwide, with over 150 million in the U.S. Of course, marketers want to go […]
Google I/O 2023, held at the grand Shoreline Amphitheatre in Mountain View, California, brought together tech enthusiasts, developers, and industry leaders from around the globe. The much-anticipated event took place on May 10th and showcased the latest innovations and advancements from Google across their ecosystem. With a focus on cutting-edge technologies, artificial intelligence, and more, […]
![AI for SEO: Opportunities & Limitations for Marketers [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYxMiUyRkxpZmVjeWNsZS1NYXJrZXRpbmctUHJlZGljdGlvbnMtVHJlbmRzLWZvci0yMDIzLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Artificial Intelligence (AI) is one of the hottest topics in marketing right now, especially for the SEO industry. Although AI has been available for years, the velocity of tools being created, and the hype associated with them, has reached a blistering peak. Naturally, marketers are starting to ask a few questions. What’s real? What’s possible? […]
Search engine optimization (SEO) is fraught with niche terminology and complex concepts. One such concept that’s been subject to much hullabaloo for no less than 20 years is Google’s PageRank algorithm. Even if you’re not quite sure what PageRank means, you’re likely familiar with how many digital marketers are quite concerned with it. There’s a […]
The only constant is change, and Google certainly takes that phrase to heart when it comes to algorithm updates. They are consistently making tweaks and updates to enhance their overall user experience and aim to elevate the quality of the search results they provide. In this article, we’ll take a deep dive into the history […]