Category: SEO

Google PageRank: What It Is & How the Algorithm Works

Google PageRank: What It Is & How the Algorithm Works

Search engine optimization (SEO) is fraught with niche terminology and complex concepts. One such concept that’s been subject to much hullabaloo for no less than 20 years is Google’s PageRank algorithm. Even if you’re not quite sure what PageRank means, you’re likely familiar with how many digital marketers are quite concerned with it. There’s a […]

Google Algorithm Updates History & Timeline (2000-2021)

Google Algorithm Updates History & Timeline (2000-2021)

The only constant is change, and Google certainly takes that phrase to heart when it comes to algorithm updates. They are consistently making tweaks and updates to enhance their overall user experience and aim to elevate the quality of the search results they provide.  In this article, we’ll take a deep dive into the history […]

What Is Schema Markup [and Why Is It Important For SEO]

What Is Schema Markup [and Why Is It Important For SEO]

If you’re looking for a way to drive more visitors via search, schema markup can help your website get more clicks from visibility. In this article, we’ll cover the basics of schema markup and why it matters for SEO.   What is schema markup?   Schema markup is code (also called semantic vocabulary or microdata) […]

Google’s 2020 Core Algorithm Update: What You Need to Know

Google’s 2020 Core Algorithm Update: What You Need to Know

Google has officially begun rolling out its 2020 Core Algorithm Update, a broad update to their search engine algorithm that will make an extensive impact across search for many industries. Here’s everything you need to know about the new update, how it may impact your business and some tips from our experts on how you […]