With COVID-19 continuing to bring uncertainty, it’s more important than ever to keep a close eye on online marketing efforts and channel performance. As user search behavior shifts, it’s important to understand…
Google has announced a new feature that is now live within organic mobile search results for retail and product-related searches.
Similar to shopping ads, the new ‘Popular Products’ section highlights various…
Remember when search engines only displayed text titles, descriptions, and URLs for your search results?
Search engines evolve with the way people search for information, which is why there’s been a lot…
Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce SEO.
As paid placements for higher volume,…
Let’s face it: most ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the SERP.
It’s safe to say that if your brand’s product …
If you want to compete more effectively in Google AdWords auctions, you might want to take a closer look at your quality score. This numeric evaluation describes the effectiveness of your advertisement and can…