Rory Sutherland is a funny guy with deep insights into product marketing. This humorous, delightfully frank TED talk touches on why certain products sell well and the essence of marketing: how perception can alter value and purchase decisions.

This is great content to pass along to your marketing guys. Key takeaways at the bottom.

Rory Sutherland: Life Lessons From An Ad Man

Key Takeaways:

You knew perception was a huge part of marketing and an equally significant factor in generating sales. But a surprising revelation from this talk is the proven fact that cheap, undervalued products can be completely revamped through developing a new perception around it.

Got under-performing products? It’s possible (and highly intuitive) to focus almost entirely on your top-sellers because they’re your main moneymakers.

Instead, try focusing your efforts on re-branding those under-performers through unique marketing campaigns (just a couple of ways):

  • Blog post series highlighting those products in a new light
  • Re-worded product descriptions
  • New product images, etc.

 
In case you missed our previous TED Talk Tuesdays, check them out below:

 
Want to check out more awesome TED talks? Stop by our Best TED Talks for Online Business Owners resource.

Get the latest digital marketing insights and trends delivered straight to your inbox.

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.