Rory Sutherland is a funny guy with deep insights into product marketing. This humorous, delightfully frank TED talk touches on why certain products sell well and the essence of marketing: how perception can alter value and purchase decisions.
This is great content to pass along to your marketing guys. Key takeaways at the bottom.
You knew perception was a huge part of marketing and an equally significant factor in generating sales. But a surprising revelation from this talk is the proven fact that cheap, undervalued products can be completely revamped through developing a new perception around it.
Got under-performing products? It’s possible (and highly intuitive) to focus almost entirely on your top-sellers because they’re your main moneymakers.
Instead, try focusing your efforts on re-branding those under-performers through unique marketing campaigns (just a couple of ways):
- Blog post series highlighting those products in a new light
- Re-worded product descriptions
- New product images, etc.
In case you missed our previous TED Talk Tuesdays, check them out below:
- Seth Godin: This is Broken
- Adam Leipzig: How to Know Your Life Purpose in 5 Minutes
- Steve Jobs: How to Live Before You die
- Mike Barwis: Find Your Catalyst
- Gary Vaynerchuk: Do What You Love (No Excuses)
- Simon Sinek: How Great Leaders Inspire Action
- Ric Elias: 3 Things I Learned While My Plane Crashed
- Nilofer Merchant: Got a Meeting? Take a Walk
- Richard St. John: 8 Secrets of Success
- Matt Cutts: Try Something New For 30 Days
- Arianna Huffington: How to Succeed? Get More Sleep
- Dan Cobley: What Physics Taught Me About Marketing
- Sergey Brin: Why Google Glass?
- Jason Fried: Why Work Doesn’t Happen At Work
- Adam Garone: Healther Men, One Moustache At a Time
- Ed Gavagan: A Story About Knots and Surgeons
Want to check out more awesome TED talks? Stop by our Best TED Talks for Online Business Owners resource.