New 2018 Google Shopping Advertising Tactics For Brands

By Tinuiti Team

In 2018, there will be more digitally consumed ads than ever before and marketers will have to enhance their creativity and strategic advertising approach to stay ahead of the curve.

If you’ve been paying attention, you know that Amazon listings are flooding Google Shopping Product Listing Ads (PLAs) and competition on the SERP is increasing.

Just take it from Ben Whitrock, Sr. Retail Search Manager at CPC Strategy:

“If you were an advertiser 5 years ago you could probably see decent success online if you ran a basic campaign / digital strategy. But these days there is an influx of advertisers looking to target the exact same user that you are.”

“This and ecommerce businesses feeling the pressure from Amazon means a larger amount of advertisers are also now willing to pay 2, 3, or 10x as much for that placement as they would have 5 years ago.”

Because the landscape is and has been changing, it’s vital to get strategic about the way you run your Google Shopping campaigns – or you will be left in the dust of your competitors.

In the following guide, we dive into the data to reveal why we believe Google Shopping is more competitive than ever before.

We also highlight our own best practices to boost your impression share and increase conversions on Google Shopping in 2018.

What’s Inside?

For more on Google Shopping advertising tactics, email [email protected]


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