Nextag Adds Ability to Track by Category, Bidding History
Users logging into their Nextag account this new year were greeted by a couple of new features on their screen:
The bidding history feature is a nice touch, but it’s the clicks by categories that merchants will find the most useful, as the performance of their products is broken down by specific categories:
For merchants with a highly diverse array of category listings this can be especially useful to figure out what products they should cut from their campaigns, or at the very least what to keep an eye on.
The other top-tier paid engines, i.e. Pricegrabber, Shopzilla, and Shopping.com already offer this on their sites, so merchants who are on the other engines should find this feature easy to use.
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