Are PLA Agencies All Wrong?

By Tinuiti Team

There’s a rumor going around that the best way to segment your Product Listing Ads campaign is to break out each of your SKU’s into their own ad groups. Ok not so much a rumor, but a strategy that some agencies are advising online merchants to follow.

In a study with online retailer Clean It Supply, we found that this strategy decreased revenue by 57%.

To see more results from Clean It Supply’s study, and best practices for PLA ad groups, check out the SKU level strategy guide we released today:



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