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Retail Media Masterclass

Budget Planning, Media Mix & Measurement

How do you budget for multiple retailers? What Retail Media networks align with different strategies? How do you measure the holistic impact across all of Retail Media? How do you optimize budget and media plans accordingly?

Budget is increasingly harder to optimize, and in this webinar, we unpacked all of your Retail Media budget questions and talked about how to effectively manage budget.

This is a 75-minute hands-on webinar – make sure to have your worksheet pulled up before starting the session (it will be linked in the email confirmation!)

What You’ll Learn

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The next level in where, when and how to invest your Retail Media dollars
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How to build out ad strategy in Walmart and Instacart
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Not the 101, or 201 –but the 301-level of how to successfully manage your Retail Media
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A hands-on workshop to developing a budget strategy across marketplaces

Our Speakers

Elizabeth Marsten

Elizabeth Marsten

Senior Director, Marketplaces

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Stuart Clay

Stuart Clay

Associate Director, Marketplace Strategic Services

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Mark Gray

Mark Gray

Specialist, Marketplaces

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Lizzie Alan

Lizzie Allan

Specialist, Marketplaces

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