View On Demand
Retail Media Masterclass
Budget Planning, Media Mix & Measurement
Register to View On Demand:
How do you budget for multiple retailers? What Retail Media networks align with different strategies? How do you measure the holistic impact across all of Retail Media? How do you optimize budget and media plans accordingly?
Budget is increasingly harder to optimize, and in this webinar, we unpacked all of your Retail Media budget questions and talked about how to effectively manage budget.
This is a 75-minute hands-on webinar – make sure to have your worksheet pulled up before starting the session (it will be linked in the email confirmation!)
What You’ll Learn
The next level in where, when and how to invest your Retail Media dollars
How to build out ad strategy in Walmart and Instacart
Not the 101, or 201 –but the 301-level of how to successfully manage your Retail Media
A hands-on workshop to developing a budget strategy across marketplaces
Our Speakers
Elizabeth Marsten
Group Director, Marketplaces
Stuart Clay
Associate Director, Marketplace Strategic Services
Mark Gray
Specialist, Marketplaces
Lizzie Allan
Specialist, Marketplaces
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