How will Amazon's New Review System Impact Sellers?

By Tinuiti Team

Introducing Amazon’s New Review Algorithm

Amazon recently announced a major upgrade to their review system platform to give more weight to newer and “helpful” reviews by customers.

For nearly two decades, Amazon’s review platform has served as a source of guidance for online shoppers. In wake of their latest lawsuit against several fake review websites, Amazon returned to the drawing board to redesigned the framework of their in-house system.

In addition to the 5 star rating, Amazon’s new review system will factor in:


No announcements have been made regarding whether the new system will be available to other countries.

Back in April, Amazon took legal approach – the first of it’s kind and filed suit against four fake review website companies including,, and




“While small in number, these reviews threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand,” Amazon said in the recent suit.

The latest review update will aid sellers by allowing minor changes such as a product updates or customer complaints to become more visible to shoppers so they can be better informed and make educated purchases.

How will Amazon’s New Review System Impact Sellers?

“As a buyer researching an item, product reviews are among the biggest indicators as to whether or not a purchase will be made. The biggest hindrance that a consumer can face when deciding to make a purchase or not, are not just negative reviews, but also the idea that they may be fraudulent, outdated, or overall irrelevant,” Tien Nguyen, Director of Technology at CPC Strategy said.tien-ngyuen
“And as not just the largest retailer online, but also one of the most heavily sourced review sites online, Amazon has taken a huge step here to eliminate worries of fraud as well as to ensure that the star rating they display is relevant, accurate, and most of all trusted.”


“There’ll never be a perfect reviewing system or method to eliminate “unhelpful” reviews, whether that’s due to fraud or just poor reviewers, but being able to have confidence in the star ratings of one of the most trusted review sites online is vital if Amazon wants to continue to be the leader in not just sales, but trust as well.”


You Might Be Interested In

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.