Introducing Amazon’s New Review Algorithm
Amazon recently announced a major upgrade to their review system platform to give more weight to newer and “helpful” reviews by customers.
For nearly two decades, Amazon’s review platform has served as a source of guidance for online shoppers. In wake of their latest lawsuit against several fake review websites, Amazon returned to the drawing board to redesigned the framework of their in-house system.
In addition to the 5 star rating, Amazon’s new review system will factor in:
- Newer Reviews
- Reviews from verified Amazon purchases
- Reviewers customers vote as “helpful”
No announcements have been made regarding whether the new system will be available to other countries.
Back in April, Amazon took legal approach – the first of it’s kind and filed suit against four fake review website companies including BuyAzonReviews.com, BuyAmazonReviews.com, BayReviews.net and BuyReviewsNow.com.
“While small in number, these reviews threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand,” Amazon said in the recent suit.
The latest review update will aid sellers by allowing minor changes such as a product updates or customer complaints to become more visible to shoppers so they can be better informed and make educated purchases.
How will Amazon’s New Review System Impact Sellers?