Recent research from Granify shows building customer trust is the most important driver of online sales. New ecommerce websites tend to have a particularly anemic conversion rates until they have earned this trust. The infographic below highlights several steps ecommerce sites can take to build consumer trust:

  • Make sure your store policies are clear and easy to find.
  • Use high quality images.
  • Show reviews from satisfied customers, over 70% of customers are influenced by them.
  • Use badges from the Better Business Bureau and other organizations to build credibility.
  • Educate customers and show you are a leader in your field.


The average ecommerce conversion rate is only 3%. However, new online retailers often wait weeks or months to make their first sale. Retailers have an easier time converting their visitors into paying customers after working to earn their trust. Ben Oren, founder of Head Marketing Consultant at Dynamic Search, conducted an experiment which found building trust increased conversion rates 4-6%.

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