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Nextag to Increase Rates by 25% Across the Board

By Tinuiti Team

NexTag

Nextag has just announced that they’ll follow in Pricegrabber’s footsteps and increase and raise rates by 25% across all categories:

The holiday season is around the corner and we would like to inform you that NexTag will be increasing your costs per click by 25% for all categories and all bids effective November 4, 2009 through January 6, 2010.

This change will affect all your clicks from NexTag. For example, if you have a bid of $0.60 per click, you will be charged a fee of $0.75 per click during this seasonal period. Your actual costs per click will be accurately reflected on your cost reports, but the bids will be displayed in the bidding tools without the 25% included until January 6, 2010.

This marks the last of the paid top tier shopping engines to announce how they’ll handle CPC rates for Q4, with nothing too surprising being announced.

We don’t anticipate to hear news of any rate increases from Google Product Search.

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