Research

From A to (Gen) Z

How and where young consumers are shopping

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Gen Z is unlike any generation before it, with distinct preferences for product discovery, research, and purchases.

As the purchasing power of this steadily aging cohort grows, marketers increasingly need to understand what Gen Zers are looking for. This study dives into key Gen Z trends, such as:

Social media’s dominance when it comes to Gen Z product discovery, and which platforms are the most influential
The relative popularity of Target for online product search among Gen Zers compared to older generations
Gen Zers preference for relevant ads, for which they’re more than three times as likely as Boomers to allow tracking online

Based on data from five unique surveys that reached more than 5,000 multi-generational respondents, From A to (Gen) Z: How and Where Young Consumers Are Shopping provides a comprehensive view of how the youngest adult generation compares to older cohorts. Access your copy today.

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