June 7, 2022 | New York City & Virtual
Register to Watch On-Demand:
The New ,New Normal
Chaos, Complexity & Change
As brands try to adjust to this ‘new, new normal,’ Tinuiti Live 2022 is here to help you make order of the Chaos, navigate the Complexity, and get out in front of the Change.
The Livestream Experience
A Virtual Front Seat
Top Brands, Top Marketers
Streamed to you live from New York City, a daylong line-up designed to get your brand out ahead of the future of marketing.
Tinuiti partners with some of the most innovative, forward-thinking brands, platforms, and thought leaders. Hear straight from them how they’ve solved the paradox of growth and profitability in ecommerce. With each session is tied back to action – not theory – and grounded in measurement best practices and standards.
The Live Experience
Live, from New York
Putting the “Live” back into Tinuiti Live
Come and network with marketers from the top brands and platforms at our cutting-edge event space in the heart of Times Square. Besides all the cutting-edge content, enjoy lunch, a cocktail reception, and other fun activations throughout the day.
Marketing Guru, Investor & Author
Bonin Bough is one of the foremost-awarded marketing executives in the world. Consistently recognized as one of business’ rising stars and top mobile marketers, he was one of the youngest C-suite executives at a Fortune 50 Company. Bonin has been responsible for the rapid growth of billion-dollar brands including Oreo, Pepsi, and Frito-Lay.
Partner, McKinsey & Company
Steve Hoffman has a true global perspective, having served more than 50 retail and consumer clients across more than 15 countries on operational issues. Steve leads McKinsey’s work in retail procurement and supply management globally and is an expert in the food and apparel product categories as well as the facilities and maintenance, packaging, logistics, marketing, and utilities indirect categories.
Creative Strategist, Meta
Hayet Rida is a proud career multi-hyphenate. By day she is a creative strategist at Meta, working primarily on Restaurant and Insurance businesses. By night and all the hours in between, she is a creative Influencer with 7 years of experience working across fashion, beauty, finance, travel and lifestyle brands. Her unique approach to content creation is driven by a deep understanding of audience needs, platform knowledge and a deep connection with her audience of over 120,000 followers.
Actress, Music Star, and Influencer
Ana Isabelle is an award-winning actress who recently starred as Rosalia in Steven Spielberg’s Oscar-nominated “West Side Story.” Not only is she working on her fourth album, but she’s stolen the hearts of over 30 million Latinos who voted her the winner of music reality show, “¡Viva el Sueño!” Ana has amassed an impressive 273k+ Instagram followers by creating authentic content, providing career updates, and giving her engaged audience a glimpse into her personal life.
Chapter 1: Chaos
Rethink what you think you know about Marketing, Social, and Supply Chain.
Break / Lunch
Chapter 2: Complexity
Navigating the explosion of advertising opportunities across Streaming Retail Media, Amazon, and Lifecycle Marketing (the program formerly known as email).
Chapter 3: Change
As for the only constant, Change, we zone in on Marketing to the Next Generation including Influencer in our new privacy-first world before getting to the Holy Grail of how to accelerate, measure, and budget for Brand Performance.
Now Available On Demand
Watch the on-demand recordings from Tinuiti Live 2022 to learn how to navigate The New, New Normal.