Facebook Advertising Strategy for Retailers
During the the Q4 shopping rush, social advertising can be a profit-sucking black-hole or it can be a major source of high ROI traffic for retailers & brands alike.
Will your company simply line Facebook’s pockets with more cash, or will you use social advertising as a powerful driver of holiday sales & revenue?
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for the 2016 Facebook Advertising Summit of the year on September 13, 14, & 15 at 11am (PST).
The Agenda (more details below):
Day 1 | Optimizing Your Facebook Dynamic Ads
Day 2 | How To Fix Non-Converting Social Traffic
Day 3 | Custom Audiences: From Zero to Hero in 4 steps
Day 1 | September 13th
Optimizing Your Facebook Dynamic Ads to Maximize Conversions
Topics Discussed:
- The Everchanging Facebook Dynamic Ad Landscape
- Introducing a Framework to Split Test Ad Copy
- Utilizing Demographic Data to Increase Efficiency of Media Spend
- How to Find the Perfect Call to Action for Your Audiences
- Preparing Your Budget for Q4: Proper Media Spend Allocation
- Live Q&A
Day 2 | September 14th
How To Fix Non-Converting Social Traffic
Topics Discussed:
- Most Popular Social Networks That see the Highest Revenue Generation
- Understanding Social Visitors: Mobile Vs. Desktop
- Why Your Social Traffic Doesn’t Convert
- How to Drive Conversions From Social Traffic
- Live Q&A
Day 3 | September 15th
Custom Audiences: From Zero to Hero in 4 steps
Topics Discussed:
- Basic Custom Audience Strategies
- Keeping Your Custom Audiences in Sync’
- Engagement Based Custom Audiences
- Advanced Strategies to Implement for Q4
- Live Q&A
The 2016 Facebook Advertising Summit
