Amazon Packaging Requirements for FBA and FBM Sellers [2024]

By Tinuiti Team

Imagine you’re ordering a new cutting-edge electric shaver, and you’re really excited about it. But when it arrives, your heart sinks.

The box looks like it’s been used to transport wild animals. When you open the lid, the shaver lies at the very bottom with just a brown crinkled paper to shield it from apparent MMA moves during transit.

Not exactly a great buying experience.

Today, we’re going to cover the reasons why Amazon packaging matters for both FBA and FBM sellers, and how to ship successfully to keep products safe and customers happy. 

Why Does Amazon Packaging Matter?

Even if brand isn’t the #1 selling factor on Amazon, you can bet your customers are paying attention to the packaging for your items. And if it’s bad, it could result in negative seller reviews.

Here are a few more reasons why Amazon packaging is important:

amazon packaging requirements

Of course, for drop shippers, it’s hard to control the packaging. That’s why most successful sellers use Fulfillment by Amazon (FBA) for top selling products.

But even if you’re using FBA for some or all of your products, you’ll still need to know the packaging rules and regulations for those shipments to Amazon.

Ready? Let’s get started.

Amazon Packaging Requirements for FBA

As we mentioned before, it’s important not to get sloppy with FBA packaging.

Just because Amazon isn’t the final destination for your products doesn’t mean you have full license to send everything in a giant duct-taped mass of bubble wrap.

On a now removed Help page, Amazon gave a stern warning for those who don’t comply with product prep requirements: “Failure to comply with FBA product preparation requirements, safety requirements, and product restrictions may result in the refusal of inventory at the Amazon fulfillment center, disposal or return of inventory, blocking of future shipments to the fulfillment center, or charging for preparation or for noncompliance at the fulfillment center.”

So let’s start with something basic yet incredibly important. How will Amazon recognize your products when you send them in?

Label Requirements for FBA Sellers

Once you ship your products off to the warehouse, the Amazon team should be able to quickly identify which unique products belong to you.

If you opt into “Stickerless Commingled Inventory,” where your products get mixed with other sellers’ products in one bin, you should use UPCs, ISBNs, or the lesser-known EAN.

“Labeled” or “Stickered” Inventory, on the other hand, means your inventory is kept separate from other sellers’ products—and is assigned a “Fulfillment Network SKU” (FNSKU) to tie back to your seller’s account.

Here are the requirements for both…

Manufacturer Barcode or Amazon Barcode:

Address Label:

Handling Labels:

Label Quality:

Packaging Requirements for FBA

Shipping Boxes

Product Boxes


Items Sold as Sets

FBA Product Packaging & Label Requirements

Packaging Requirements:

Product Labeling:

If you’re not sure where to buy these packing, labeling, and shipping materials, visit UPS, FedEx, or USPS. If you’re sending products to FBA, these shipping providers may even provide a limited quantity of materials for free.

FBA Packaging Checklist

Now you’re onto the final part of packaging for FBA: the packaging checklist.

Just remember, once everything is boxed up, you should not include marketing materials and expect Amazon to ship them with your products. Additionally, Amazon requires that you use only safety blades while packing so that you don’t accidentally let a blade slip through that could injure an unsuspecting employee.

FBA Shipping Requirements

Now that your product is properly packaged, it’s time to ship. Inform Amazon of which products you’re sending, how many, and how many to expect in each box through Seller Central. There are three types of shipping methods available:

Small Parcel:

Less Than Truckload (LTL):

Full Truckload (FTL):

Basic Pallet Requirements

Pallet Types:

Pallet Specifications:

Pallet Stacking:

Pallet Label Requirements

Amazon Shipping & Packaging Requirements for FBM

FBM is really where the packaging “rubber” hits the road because the seller (or drop shipper) is solely responsible for what shows up on the customer’s doorstep.

The thing is, Amazon won’t see your packages when they go out. They won’t know if you don’t use metered postage when you should or neatly print out your customer’s complete address. However, they will know if the customer leaves a negative review about your products, and if your packaging is to blame, you’re just shooting yourself in the foot.

This is why communication with Amazon is key, and it’s very important to keep track of your packages so you don’t lose any customers due to late shipments or damaged packaging.

Follow these steps to ensure you’re adhering to the best practices and Amazon Shipping & Packaging Requirements for FBM… 

Setting Up Shipping Template:

Packaging Guidelines:


Selling on Amazon can be complex, and even small mistakes in packaging, labeling, or shipping can have significant consequences. Mistakes can result in warnings or sanctions that can interrupt your business operations, or even worse, lead to customer dissatisfaction if items are damaged.

At Tinuiti, our Amazon experts can provide support to ensure you’re doing everything right from a marketing perspective. With our expertise, we can help you navigate the complexities of selling on Amazon, minimize the risk of mistakes, and optimize your performance on the platform. Contact us today to get started.

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