Virtual Conference

September 30, 2021

The future already built

Retail Commerce is Finally Connected. Welcome to the Future of Retail.

Tinuiti Live Commerce is a half-day, complimentary online event designed to help marketers conquer the new world of connected retail commerce by charting out the bigger picture and connecting all the dots (we know, there are a lot of them.)

As a new, hybrid world emerges from the pandemic, marketing finally became digital. Which means it’s measurable. Which means it’s all performance marketing.
Brands need to rethink every single aspect of their marketing to reach their audience with immersive, measurable experiences. The time to catch up has passed. Plan not just for tomorrow, but where you want to be five years from now.
Emerge from this retail commerce conference with a 2026 playbook to navigate Amazon, emerging marketplaces, streaming and OTT, analytics, performance creative, data privacy, and operations.

Sponsored By

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Amazon Advertising Logo
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Agenda

Part 1: A Glimpse of Tomorrow

12:00pm ET

Opening Remarks

Presented by:
Dalton Dorné | Chief Marketing Officer, Tinuiti

12:05pm ET

Beyond the Technology: Consumer Connection in a Digital Environment

Connecting with consumers, no matter the channel or context, is all about understanding their values and resonating with them. Digital communication can often be very two-dimensional, and while product search and ad placement strategies are important, the true utopia is for us to connect with our potential customers, via digital, and invoke an emotional response. The pandemic has fostered new consumer values and greatly accelerated others. No one can suggest that Retail Commerce will not be fundamentally changed by the digital step-jump that took place globally over the last 18 months. Consumers expect not just digital convenience but digital inspiration. This keynote will bring you on a journey through these values and challenge us all to raise our game with the digital interactions we design. It is in understanding the consumer psychology and cyber behavioristic trends at play that we can truly capitalize on the opportunities that have manifested themselves in our new ‘digital first’ world.

Presented by:
Ken Hughes | Leading Consumer, Shopper Behavioralist CX Strategist & Speaker

12:45pm ET

The Myth of Performance Marketing and The New Challenger Brand Playbook for Driving Enduring Growth

Everywhere you look in the marketing world today, the headlines tout the gospel of performance marketing and declare the death of brand building. Who needs to invest in that fluffy, expensive and intangible upper-funnel storytelling and brand-building stuff when I can see the immediate sales impact of every bottom-of-the-funnel dollar I spend? There’s only one problem with this pervasive belief–it’s not true. And the over-reliance on performance marketing today is turning promising products and companies, with initially high rates of growth, into long-term flame-outs that stall without ever reaching their true potential. John Denny, of CAVU Venture Partners, will take you through an entirely new playbook that challenger brands are using to leverage the classic principles of brand advertising–balanced with demand capture–and apply them to so-called “performance” channels to drive rapid, yet long term and enduring growth.

Presented by:
John Denny | VP eCommerce CAVU Venture Partners

1:20pm ET

The Future State of Amazon

Amazon is no longer just about conversions. It’s about building brands. Brand building on Amazon is crucial for managing customer engagement and goes beyond advertising. Join this session to understand how to align your brand story across Amazon and beyond to all your paid media efforts. That includes how to best leverage Amazon’s Posts, Stores, followers, and their latest Customer Engagement Tool in your overall brand strategy. We’ll also touch on how brands can leverage Amazon’s Marketing Cloud to revolutionize their measurement capabilities and what the Sizmek Ad Suite platform means for the future of display advertising.

Presented by:
Pat Petriello | Director of Amazon Strategy, Tinuiti

Part 2: Choose Your Path to Tomorrow

2:05pm ET
Session A

Driving Brand Consideration with OTT Advertising on the Amazon DSP

Dive into how to utilize Amazon’s DSP to drive measurable growth with OTT advertising. Streaming TV ads are a fast growing tool in high growth brands’ media strategy. We’ll show you how you can curate an audience plan designed to target your ideal buyers using Amazon’s 1P behavioral data. By tapping into the 120 million people streaming Amazon content monthly, you can use OTT to increase the consideration of your brand, especially as we prepare for Q4.

Presented by:
Karen Hopkins | Strategist, Programmatic, Tinuiti
Maddie Kaseeska | Associate Director of Marketplace Programmatic, Tinuiti

Session B

The 360° Growth Approach to Achieve Long-Term Amazon Sales Growth

Many brands starting out on or looking for “the next thing” on Amazon focus primarily on marketing and advertising. There are many levers that a brand can pull to impact the Amazon P&L beyond just advertising, and too often are the operational plumbing and “business owner mindset” overlooked in a growth strategy. Presented by ex-Amazonian and Tinuiti’s SVP Retail Operations, Phil Stolt, this session will lay out how to build a foundational strategy for maximizing the Amazon channel efficiency and profitability, including pricing strategy, catalog management and expansion, inventory planning, negotiating vendor contracts, and more.

*Source: eMarketer US Digital Ad Spending 2021 Report

Presented by:
Phil Stolt | SVP, Retail Operations, Tinuiti
Zachary Meller | Executive VP & Chief Strategy Officer, Champion Sports

2:30pm ET
Session A

Sponsored Display and Amazon DSP: Amazon Advertising’s Display Products Together

Learn about the new developments to Sponsored Display, Amazon Advertising’s self-service product for display advertising across the funnel. Plus, get insights on how Sponsored Display complements Amazon DSP, Amazon’s demand-side platform for display advertising, Streaming TV ads, working with third-party audiences, and more.

Presented by:
Nii Ahene | Chief Strategy Officer, Tinuiti
Aby Angilivelil | Director, Global Partner Development at Amazon Advertising

Session B

The Future of Walmart’s Omni-Channel Advantage

Cue the spotlight on Walmart. In this session we’ll dive into why the US’s #1 retailer’s online marketplace is a good investment for retailers looking to expand and diversify. We’ll divulge Tinuiti’s recommended strategies for success, unpack Walmart’s self-service platform, and share their 2022 initiatives.

Presented by:
Stuart Clay | Associate Director, Marketplace Strategic Services, Tinuiti
Scott Spaulding | Head of Agency & Ad Tech Partnerships, Walmart Connect

2:55pm ET
Session A

Instacart Fireside Chat: A Sneak Peek at What’s Cooking

Don’t miss this fireside chat between two titans of Retail Media, one from the agency side and one from the retail media side. It’s guaranteed no one will nod off or start scrolling on their phones during this session. Tinuiti’s Elizabeth Marsten will pepper her colleague, Instacart’s Suzanne Skop, with all the questions marketers need to know for 2022 and beyond. Like whether visibility into individual breakouts by retailer is ever coming, how brands can reconcile participating in Instacart and a retailer on their network and of course, what’s on the menu for 2022.

Presented by:
Elizabeth Marsten | Senior Director, Strategic Marketplace Services, Tinuiti
Suzanne Skop | Head of Agency Partnerships, Instacart

Session B

The Biggest Screen in the House: Bringing the Clarity of Performance to Non-Click-Based Media

As the world moves to streaming TV, so should your advertising. 166 million US Adults have adopted Ad Supported Streaming Video (OTT)*. Due to rapid shifts in user consumption and linear viewership erosion, 57% of US marketers identified Streaming as their top priority channel in 2021**.Tinuiti and ViacomCBS will cover marketplace dynamics and how networks are adapting inventory models and marketers are diversifying their media mixes to include Streaming. Learn how to use streaming to diversify your media mix and drive measurable commerce results.

*2021 Emarketer forecasts
**Integral Ad Science 2021 Industry Pulse Report

Presented by:
David Futterman | VP, Digital Ad Sales – Performance Media, ViacomCBS
Jesse Math | VP, Advanced TV & Video Solutions, Tinuiti
Kaitlyn Caimano | Chief Investment Officer, Bliss Point Media

Part 3: Getting to Tomorrow

3:40pm ET

Brand, Budgets & Buzzwords: Where is my Next Best Dollar Opportunity? + Fireside Chat with Sony’s Maya Wasserman

eMarkerter forecasts that US digital ad spending will increase 25.5% this year*. Brands have a plethora of options of where to spend their advertising dollars and when it comes to emerging marketplaces, there are no shortage of options to test and explore. In this session we will investigate the best way to tap into these opportunities and understand how tactics may differ depending on category and goals. Sony’s Maya Wasserman, Head of Marketing will discuss how the brand looks at budget, testing and scale across new marketplaces.

*Source: eMarketer US Digital Ad Spending 2021 Report

Presented by:
Nancy-lee McLaughlin | Senior Director, Search & Enterprise, Tinuiti
Maya Wasserman | Head of Marketing / Director of Marketing Communications, Sony

4:05pm ET

Unlocking Omnichannel Growth with the Ultimate Architecture

Join BigCommerce’s VP, GM of Omnichannel as she discusses how Commerce platforms are partnering with Ads, Marketplace and Social Commerce platforms such as Google, Facebook, TikTok, Amazon, eBay, and Walmart, as well as listing, advertising, operations, and fulfillment partners to help merchants (small, medium and enterprise) develop their solution architecture that drives revenue growth, increasing channel performance, by delivering on shopper expectations, across channels.

Presented by:
Sharon Gee | Vice President, Revenue Growth – GM of Omnichannel, BigCommerce

4:30pm ET

Future of Retail Media

Retail Media has accelerated and then some. Definitions have changed, scopes broadened and at the same time created a lot of “it depends” answers while organizations try to catch up with a path forward as clear as mud and still accelerating. In the last year, Elizabeth has worked with, interviewed and researched over 20 different retail media platforms, all in various stages of development. From this experience, she’s got a few ideas on what we can expect in the coming months and years as we evolve to meet developing offers.

Presented by:
Elizabeth Marsten | Senior Director, Strategic Marketplace Services, Tinuiti

4:55pm ET

Closing Remarks + Hot Takes

Presented by:
Katen Johal | SVP, Business Development, Tinuiti

Speakers

John Denny

Keynote

John Denny

VP eCommerce & Digital Marketing, CaVU Venture Partners

John is a recognized industry leader on the topic of Amazon, eCommerce, & Digital Marketing, who has been interviewed and quoted by The New York Times, Forrester Research, the Association of National Advertisers, and Clickz for his innovative approach to creating breakout growth for insurgent brands. In 2019, Amazon invited John to be a keynote speaker at their inaugural AdCon in Seattle, and he is a past keynote speaker at Amazon’s Advertiser and Vendor Conferences in 2015, 2016 and 2017. John is currently VP eCommerce & Digital Marketing for CAVU Venture Partners, working with portfolio companies to build high growth brands that disrupt the CPG marketplace. Prior to CAVU, John was VP eCommerce & Media at Bai, where over four years he built the brand on Amazon from a tiny niche product to the #1 selling beverage on the platform– passing industry giants Coke and Pepsi. (Bai was ultimately acquired for $1.7 billion– only 7 years after launch– by Dr Pepper Snapple Group in one of the largest food & beverage start up acquisitions of the decade.)

Ken Hughes

Keynote

Ken Hughes

Leading Consumer, Shopper Behavioralist CX Strategist

Connecting with consumers, no matter the channel or context, is all about understanding their values and resonating with them. Digital communication can often be very two-dimensional, and while product search and ad placement strategies are important, the true utopia is for us to connect with our potential customers, via digital, and invoke an emotional response. The pandemic has fostered new consumer values and greatly accelerated others. No one can suggest that Retail Commerce will not be fundamentally changed by the digital step-jump that took place globally over the last 18 months. Consumers expect not just digital convenience but digital inspiration. This keynote will bring you on a journey through these values and challenge us all to raise our game with the digital interactions we design. It is in understanding the consumer psychology and cyber behavioristic trends at play that we can truly capitalize on the opportunities that have manifested themselves in our new ‘digital first’ world.

Dalton Dorné (Tinuiti)

Dalton Dorné

Chief Marketing Officer, Tinuiti

David Futterman

Nii Ahene

Chief Strategy Officer, Tinuiti

David Futterman

David Futterman

VP, Digital Ad Sales – Performance Media, ViacomCBS

Elizabeth Marsten

Elizabeth Marsten

Senior Director, Strategic Marketplace Services, Tinuiti

Maya

Maya Wasserman

Head of Marketing / Director of Marketing Communications, Sony

Jesse Math

Jesse Math

VP, Advanced TV & Video Solutions, Tinuiti

Kaitlyn Caimano

Kaitlyn Caimano

Chief Investment Officer, Bliss Point Media

Karen Hopkins

Karen Hopkins

Strategist, Programmatic, Tinuiti

Katen Johal

Katen Johal

SVP, Business Development, Tinuiti

Nancy Lee McLaughlin

Nancy-lee McLaughlin

Senior Director, Search & Enterprise, Tinuiti

Pat Petriello

Pat Petriello

Director, Amazon Strategy, Tinuiti

Phil Stolt

Phil Stolt

SVP, Retail Operations, Tinuiti

Stuart Clay

Stuart Clay

Associate Director, Marketplace Strategic Services, Tinuiti

Maddie Kasseka

Maddie Kaseeska

Associate Director of Marketplace Programmatic, Tinuiti

Aby Angilivelil

Aby Angilivelil

DIRECTOR, GLOBAL PARTNER DEVELOPMENT, AMAZON ADVERTISING

Suzanne Skop

Suzanne Skop

Head of Agency Partnerships, Instacart

Scott Spaulding

Scott Spaulding

Head of Agency & Ad Tech Partnerships, Walmart Connect

Maddie Kasseka

Zachary Meller

Executive VP & Chief Strategy Officer, Champion Sports

Sharon Gee

Sharon Gee

Vice President, Revenue Growth | GM Omnichannel, BigCommerce

Read the Recap

Now is the time to plan where you want to be five years from now. Read our blog highlighting Tinuiti Live Commerce sessions to help you conquer the new world of connected retail commerce.