Opening Remarks

Presented by:
Dalton Dorné | Chief Marketing Officer, Tinuiti

Beyond the Technology: Consumer Connection in a Digital Environment

Connecting with consumers, no matter the channel or context, is all about understanding their values and resonating with them. Digital communication can often be very two-dimensional, and while product search and ad placement strategies are important, the true utopia is for us to connect with our potential customers, via digital, and invoke an emotional response. The pandemic has fostered new consumer values and greatly accelerated others. No one can suggest that Retail Commerce will not be fundamentally changed by the digital step-jump that took place globally over the last 18 months. Consumers expect not just digital convenience but digital inspiration. This keynote will bring you on a journey through these values and challenge us all to raise our game with the digital interactions we design. It is in understanding the consumer psychology and cyber behavioristic trends at play that we can truly capitalize on the opportunities that have manifested themselves in our new ‘digital first’ world.

Presented by:
Ken Hughes | Leading Consumer, Shopper Behavioralist CX Strategist & Speaker

The Myth of Performance Marketing and The New Challenger Brand Playbook for Driving Enduring Growth

Everywhere you look in the marketing world today, the headlines tout the gospel of performance marketing and declare the death of brand building. Who needs to invest in that fluffy, expensive and intangible upper-funnel storytelling and brand-building stuff when I can see the immediate sales impact of every bottom-of-the-funnel dollar I spend? There’s only one problem with this pervasive belief–it’s not true. And the over-reliance on performance marketing today is turning promising products and companies, with initially high rates of growth, into long-term flame-outs that stall without ever reaching their true potential. John Denny, of CAVU Venture Partners, will take you through an entirely new playbook that challenger brands are using to leverage the classic principles of brand advertising–balanced with demand capture–and apply them to so-called “performance” channels to drive rapid, yet long term and enduring growth.

Presented by:
John Denny | VP eCommerce CAVU Venture Partners

Driving Brand Consideration with OTT Advertising on the Amazon DSP

Dive into how to utilize Amazon’s DSP to drive measurable growth with OTT advertising. Streaming TV ads are a fast growing tool in high growth brands’ media strategy. We’ll show you how you can curate an audience plan designed to target your ideal buyers using Amazon’s 1P behavioral data. By tapping into the 120 million people streaming Amazon content monthly, you can use OTT to increase the consideration of your brand, especially as we prepare for Q4.

Presented by:
Karen Hopkins | Strategist, Programmatic, Tinuiti
Maddie Kaseeska | Associate Director of Marketplace Programmatic, Tinuiti

The 360° Growth Approach to Achieve Long-Term Amazon Sales Growth

Many brands starting out on or looking for “the next thing” on Amazon focus primarily on marketing and advertising. There are many levers that a brand can pull to impact the Amazon P&L beyond just advertising, and too often are the operational plumbing and “business owner mindset” overlooked in a growth strategy. Presented by ex-Amazonian and Tinuiti’s SVP Retail Operations, Phil Stolt, this session will lay out how to build a foundational strategy for maximizing the Amazon channel efficiency and profitability, including pricing strategy, catalog management and expansion, inventory planning, negotiating vendor contracts, and more.

*Source: eMarketer US Digital Ad Spending 2021 Report

Presented by:
Phil Stolt | SVP, Retail Operations, Tinuiti
Zachary Meller | Executive VP & Chief Strategy Officer, Champion Sports

Sponsored Display and Amazon DSP: Amazon Advertising’s Display Products Together

Learn about the new developments to Sponsored Display, Amazon Advertising’s self-service product for display advertising across the funnel. Plus, get insights on how Sponsored Display complements Amazon DSP, Amazon’s demand-side platform for display advertising, Streaming TV ads, working with third-party audiences, and more.

Presented by:
Nii Ahene | Chief Strategy Officer, Tinuiti
Aby Angilivelil | Director, Global Partner Development at Amazon Advertising

The Future of Walmart’s Omni-Channel Advantage

Cue the spotlight on Walmart. In this session we’ll dive into why the US’s #1 retailer’s online marketplace is a good investment for retailers looking to expand and diversify. We’ll divulge Tinuiti’s recommended strategies for success, unpack Walmart’s self-service platform, and share their 2022 initiatives.

Presented by:
Stuart Clay | Associate Director, Marketplace Strategic Services, Tinuiti
Scott Spaulding | Head of Agency & Ad Tech Partnerships, Walmart Connect

Instacart Fireside Chat: A Sneak Peek at What’s Cooking

Don’t miss this fireside chat between two titans of Retail Media, one from the agency side and one from the retail media side. It’s guaranteed no one will nod off or start scrolling on their phones during this session. Tinuiti’s Elizabeth Marsten will pepper her colleague, Instacart’s Suzanne Skop, with all the questions marketers need to know for 2022 and beyond. Like whether visibility into individual breakouts by retailer is ever coming, how brands can reconcile participating in Instacart and a retailer on their network and of course, what’s on the menu for 2022.

Presented by:
Elizabeth Marsten | Senior Director, Strategic Marketplace Services, Tinuiti
Suzanne Skop | Head of Agency Partnerships, Instacart

Brand, Budgets & Buzzwords: Where is my Next Best Dollar Opportunity? + Fireside Chat with Sony’s Maya Wasserman

eMarkerter forecasts that US digital ad spending will increase 25.5% this year*. Brands have a plethora of options of where to spend their advertising dollars and when it comes to emerging marketplaces, there are no shortage of options to test and explore. In this session we will investigate the best way to tap into these opportunities and understand how tactics may differ depending on category and goals. Sony’s Maya Wasserman, Head of Marketing will discuss how the brand looks at budget, testing and scale across new marketplaces.

*Source: eMarketer US Digital Ad Spending 2021 Report

Presented by:
Nancy-lee McLaughlin | Senior Director, Search & Enterprise, Tinuiti
Maya Wasserman | Head of Marketing / Director of Marketing Communications, Sony

Unlocking Omnichannel Growth with the Ultimate Architecture

Join BigCommerce’s VP, GM of Omnichannel as she discusses how Commerce platforms are partnering with Ads, Marketplace and Social Commerce platforms such as Google, Facebook, TikTok, Amazon, eBay, and Walmart, as well as listing, advertising, operations, and fulfillment partners to help merchants (small, medium and enterprise) develop their solution architecture that drives revenue growth, increasing channel performance, by delivering on shopper expectations, across channels.

Presented by:
Sharon Gee | Vice President, Revenue Growth – GM of Omnichannel, BigCommerce

Future of Retail Media

Retail Media has accelerated and then some. Definitions have changed, scopes broadened and at the same time created a lot of “it depends” answers while organizations try to catch up with a path forward as clear as mud and still accelerating. In the last year, Elizabeth has worked with, interviewed and researched over 20 different retail media platforms, all in various stages of development. From this experience, she’s got a few ideas on what we can expect in the coming months and years as we evolve to meet developing offers.

Presented by:
Elizabeth Marsten | Senior Director, Strategic Marketplace Services, Tinuiti