Amazon announced that it launched a beta Product Ads program in the United Kingdom. Merchants in the UK and US retailers that ship products to the UK can now start listing their products on amazon.co.uk.
Amazon Product Ads will perform well if it is as successful as the US version. Amazon ranked #4 on our Q3 2012 Top Ten Comparison Shopping Engines Compared. It also ranks #3 in Revenue generated.
The UK Amazon Product Ads program will use the same cost-per-click model as the US version. It differs from selling on the Amazon Marketplace because they send traffic directly to an online retailer’s site, which gives retailers more control over the user’s buying experience and a better chance of acquiring a repeat customer.
Merchants in the UK or US merchants that ship products to the UK can request a spot in the beta program here.