19 Questions From Our Amazon Sponsored Products Strategy & Analysis Course – Answered

Since revamping its targeting capabilities in August of 2014, Amazon Sponsored Products has quietly become one of the most profitable and influential levers to drive Marketplace performance.
Last week, CPC Strategy’s Pat Petriello, Head of Marketplace Strategy dove into how Sponsored Products work, how CPC Strategy been successful in using the program for their clients, and why the program represents a huge market opportunity for Amazon sellers.
There were a lot of questions we didn’t get a chance to touch on, so here they are now with answers from Sprigley Allan, Marketplace Channel Analyst at CPC Strategy:
A: Very little, but it’s a good barometer for how competitive that target is.
A. Any vertical that deals in commodities, especially Home goods.
A: As long as you have product margin, take a stab at Sponsored Products.
A: Absolutely, 100 percent. But it is not immediate, it is a virtuous circle.
A: The sellers track record and the sellers history along with the bid levels.
A: Submit to the brand registry program which may help win Buy Box share.
A: Vendor Central is very different and this is hopefully the topic of a future webinar.
A: No.
A: In a manual campaign ads are served on keyword(s) and not the relevancy of your product content.
A: Yes, because the product may not be relevant for that search term.
A: Yup, as of right now Apparel is closed.
A: Yes, run a pivot table on the campaign performance report found in advertising reports.
A: Sometimes, although the more competitive verticals may not get any clicks.
A: Not to my knowledge.
A: No.
A: Amazon sellers sell on the Amazon Marketplace directly to consumers while Amazon vendors sell inventory to Amazon.
A: Yes.
A: Monitor campaigns on a tri-weekly basis, set advertising budgets to avoid overspend and avoid generic search terms.
A: If you have that ability, take full advantage of it.