This Week in Retail Search 12/21/2014

By Tinuiti Team

Retail Search Weekly News Recap

Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce

Instead of following ~50 publications on your RSS, stalking search leaders on Twitter, and scouring Google alerts for ecommerce news- tune into CPC Strategy’s weekly Ecommerce, Retail Search News Recap. We highlight the latest on SEO, PPC, Analytics, Social, Mobile, Content and all things Digital Marketing for the week of 12/21 below.

Search NewDigital marketing ecommerce news

Google Inside AdWords:  Improving Estimated Total Conversion with Store Visit Insights

This week Google updated its tracking abilities with a more detailed Estimated Total Conversions metric in AdWords, which enables online sellers to track in-store purchases.

Related Search News

Digital Marketing News

Search Engine Land: Google Maps, Yelp & Local SEO in 2015

Winning in search today takes more than just creating a website and getting indexed by Google. Local SEO is more important than ever, and the best performers take advantage of Google Maps, Yelp, Foursqure, and other local SEO opportunities.

Related Digital Marketing News

Mobile News

Venture Beat: Pushing For Holiday Downloads? How To Win The Mobile User Acquisition Battle

Getting onto user phones is a big win for engagement and customer interaction, but getting the downloads can be challenging in the crowded and competitive app stores.

Related News

Retail News

Retail Online Integration: Target CEO Makes Leadership Changes to Emphasize Innovation, Digital

Retailer Target has recognized that online sales are a key to future retail success, and Target’s leadership has make moves to build up a more powerful online sales generating strategy.

Related Retail News

Stay tuned for next week’s report on retail search!


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