Rick Backus Details Amazon Product Ads on

By Tinuiti Team

This week we have a special treat for our readers. Ina Steiner, Editor of AuctionBytes, a leading publisher of ecommerce blogs and articles, was kind enough to release an article from CPC Strategy’s CEO Rick Backus, where he details Amazon Product Ads for merchants interested in getting started with the program. Also included, Colleen Aubrey, Amazon Product Ads Senior Manager, answered questions from Rick on how to optimize your Amazon Product Ads listings. Thanks Ina and Colleen!

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Note: Amazon Product Ads is a separate program from the Amazon marketplace and is based on a cost-per-click model, similar to comparison shopping engines like NexTag or PriceGrabber. If you’re not on the Amazon marketplace but would like to list your products on Amazon, Product Ads is a great marketing channel to do business with. After all, it was recently ranked the best converting comparison shopping engine for Q2 2010, and we expect the numbers to improve this holiday season.

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