This Week in Retail Search 1/12/15

As an ecommerce professional, it is important to keep up-to-date on the latest news on search, retail, and online commerce. To facilitate that process, CPC Strategy puts together a weekly news recap to cover Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article.
While SEO can create great traffic for your website, it is only one part of a larger inbound marketing strategy you should consider for your business. When used well, paid search can be a great lead generation source that can lead to solid sales growth.
Microsoft has struggled for market share against the power of the iPhone and Android, but it has been a losing battle so far. With a drop to only 3% market share in the United States, is Windows Phone on the way out?
Online retailers have many choices when it comes to sales and inventory management. From in-house custom software to pre-built suites, there are plenty of options. Two large vendors, Springboard and Shopify, have integrated to provide a unified experience.
Forbes: Macy’s Announces Massive Reconstruction
Department store superpower Macy’s has announced plans for a unified shopping experience for users looking to link their in-store, home internet, and mobile interactions. The new reorganization will be implemented for both the Macy’s and Bloomingdale’s brands.