Shopping.com has launched a new product review widget that allows customers to write reviews for products they’ve used in the past. These customer based reviews will be displayed both on merchant websites and next to product listings on Shopping.com.
Retailers can choose to install the widget on any or all of their product pages, giving them the power to highlight customer reviews for particular hot product offerings.
As part of the widget launch, Shopping.com is offering merchants the new feature for six months for free to merchants who sign up before March 31st. It should be interesting to see the impact the widget has on both Shopping.com clickthrough rates and conversions for participating retailers.
If you’d like to read more about Shopping.com’s Product Reviews or you want to see a sample website with the product reviews installed, check out Shopping.com guide located at http://merchantsupport.shopping.com/useful_guides.
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