Amazon Rebranding Efforts Feature Ad Products, Brand Shopping Experiences, and Ad Tech

By Tinuiti Team

Amazon Advertising quietly rolled out a new update and rebranding to their current “Amazon Ads” offering. The refreshed site and new packaging of their ad products now features three categories including:

The last time Amazon formally rolled out a rebranding of all of their AMG, AMS, & AAP features was in 2018 under the name, “Amazon Advertising”.

Although Amazon has not released a formal statement regarding the rebrand, they are actively promoting “Amazon Ads” as an ad campaign of its own, with hopes to position Amazon’s platform as “a place to build brands and not just pump direct response sales for consumer products online” (Source). 

Credit: Amazon Advertising

As seen in the image below, Ad Age reports the “new B-to-B ad campaign comes with the tagline: ‘Your brand. Their world,’ and it is launching just as Amazon enters into one of its biggest promotional opportunities—its new streaming deal with the NFL.”

Credit: Amazon

According to our Amazon experts at Tinuiti, we anticipate Amazon will formally announce the rebrand at “unBoxed” later this month. 

“It’s a pretty significant update on their end,” Pat Petriello, Director of Amazon Strategy at Tinuiti says.

Streaming live and on-demand, unBoxed will be held October 26th and 27th.

Credit: Amazon “unBoxed”

According to the event page:

“Join thousands of advertisers and partners to hear inspiring keynotes, attend educational breakout sessions, and engage with experts. Gain exclusive advertiser insights, trends analysis, product deep dives, and networking opportunities to help you grow your business. Available to businesses of all sizes and accessible to marketers of every level of expertise, unBoxed provides ad solutions that help your business connect with customers at every stage of their journey.”

You can register for unBoxed here

Check back soon as we continue to monitor and update this announcement as new information becomes available.


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