Introducing Amazon Storefronts for Small and Medium-sized Businesses

By Tinuiti Team

Amazon recently opened “Amazon Storefronts,” (not to be confused with the Amazon Store feature).

This new storefront is specifically designed for customers who want to shop exclusively from U.S. small and medium-sized businesses selling on Amazon.

In some ways, “Amazon Storefronts” is similar to Etsy’s currently model. But when compared to “Amazon Handmade” (which only offers handcrafted products), this new program opens up availability to many more small & medium-size businesses across the globe.

amazon storefronts

According to the announcement:

With Storefronts, customers can shop a curated collection of over one million products, and deals from nearly 20,000 U.S. small and medium-sized businesses, and learn more about profiled businesses through featured videos and stories.

Amazon launched the new store to offer customers an easy way to buy from small and medium-sized businesses in all 50 states through the convenient and trusted Amazon experience. Amazon Storefronts features a variety of product categories including Back to School, Halloween, Home, Kitchen, Pet Supplies and Books.

“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high quality products from American businesses from all across the country.”

Nicholas Denissen, Vice President Marketplace Business for Amazon.



Why is Amazon focusing on SMBs?

According to the release, earlier this year, Amazon introduced the Small Business Impact Report.

The report states that small and medium-sized businesses selling on Amazon are estimated to have created more than 900,000 jobs worldwide.

In 2017 alone, more than 300,000 U.S.-based small and medium-sized businesses started selling on Amazon.

amazon storefronts
Credit: Amazon’s Small Business Impact Report


What does Amazon Storefronts offer?


1. Curated American Collections:

amazon storefronts

Customers can shop from more than 25 product categories to discover unique items from U.S. innovators, artisans, entrepreneurs and more, including products like a matching Halloween pajama set for the family, wooden name puzzles and protein sandwich cookies.

2. Storefront of the Week:

amazon storefronts

Each week the store will highlight a featured U.S. business through a fun video to help introduce the many faces and types of businesses that customers are shopping from on Amazon Storefronts.

3. Meet the Business Owner:

amazon storefronts

Rotating exploratory feature that profiles U.S. small and medium-sized businesses selling on Amazon. At launch, customers can learn and browse more than a dozen businesses that are Family-focused, Artisans, Innovator-Makers and Women-owned Businesses.
Amazon is pretty excited to share the announcement, they’ve even launched a nation TV ad:

“Since we started selling on Amazon in October 2016, our sales have nearly doubled. Due to our success, we have been able to hire new team members from our community, including full and part time jobs.”

– Holly Rutt, co-founder of Little Flower Soap Co., the U.S. business owner featured in the national Amazon Storefronts TV ad.

Credit: The Little Flower Soap Co @Amazon

Is your business selling on Amazon Storefronts? Why or why not? Email [email protected] or comment below.

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