Measurement

Reach New Amazon Customers With Tinuiti's First-to-Market Capabilities + Retail Media Updates [Release Notes Q2 2022]

By Tinuiti Team

Ready to acquire more new-to-brand customers on Amazon, increase data-driven insights, or maximize your impact across retail media networks? If so, you’re in luck. Our experts at Tinuiti have released a variety of new features via MobiusX that can help your business thrive on Amazon, Instacart, and Walmart.

We’re excited to announce we have launched a first-to-market capability to reach new customers with Amazon Sponsored Brands, and the results for our clients have been impressive so far. We’ve also completed our migration to Amazon’s Selling Partners (SP) API bringing several fragmented datasets under one roof for more powerful brand strategies. For our Amazon Share of Voice (SOV) capability, we’ve added new ways to customize our clients’ brand portfolios to trend different business areas across the digital shelf. Lastly, we’ve bolstered our ad campaign management toolbox for retail media networks by adding new insights and automation capabilities to help brands implement bid strategies at scale. 

In this edition of our Q2 2022 Release Notes, we’ll take a deeper look at these new features and why they are important to clients including:

Acquire New-To-Brand Customers with Shoppers Segment Targeting on Amazon Sponsored Brand Campaigns

Relevant Audience: Amazon Clients

The Challenge: 

Our Solution: 

MobiusX partnered directly with Amazon to integrate the latest version of Sponsored Brands campaigns that gives brands the ability to bid on New-to-Brand shoppers separately from repeat and loyal customers.

“Customer loyalty and garnering new interest in products and brands is essentially the bread and butter for brands/advertisers. Both of these metrics are essential, however before a customer becomes a loyal customer, they need to make their first purchase. Brands/advertisers who want to grow their customer base always find it challenging to target new-to-brand shoppers, and with this feature they will be able to overcome that challenge.”

 

Upendar Garg 2022

 

– Upendar Garg, Sr. Product Manager, MobiusX, Tinuiti

 

MobiusX Sponsored Brands Update

This new feature has been available from June 2022

Amazon Selling Partners API Integration Powers Data-Driven Insights

Relevant Audience: Amazon Clients

The Challenge: 

Our Solution 

“MobiusX’s Selling Partner integration unlocks datasets across advertising, supply chain, demand forecasting, and more, making it easier and faster to act on critical data and maximize your success on Amazon.”

 

Upendar Garg 2022

 

– Upendar Garg, Sr. Product Manager, MobiusX, Tinuiti

Track Amazon Share of Voice for Value & Premium Brands  

Relevant Audience: Amazon Clients

The Challenge: 

Our Solution 

Amazon SOV MobiusX

This new feature has been available from May 2022

Retail Media Bid Automation & Budget Insights

Relevant Audience: Walmart & Instacart Clients

The Challenge: 

Our Solution

MobiusX now offers a simpler way to manage campaigns & maximize impact across retail media networks, taking advantage of best-in-class methodology to help brands succeed.

 

Retail Media Bid Automation MobiusX

 

This new feature has been available from May 2022

About MobiusX + Release Notes

MobiusX is our powerful AI-enabled eCommerce activation tool that uses product data as the foundation on which your media, bid, and feed strategies are optimized across campaigns for maximum profitability. MobiusX continually evolves to sell more of your product, faster, across all the industry’s top marketplaces. In an effort to share our tech updates and capabilities, Tinuiti produces MobiusX Release Notes on a quarterly basis to share our product updates to power your performance. Stay tuned for next quarter’s release notes and learn more about our technology here.

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